anywheel
Year: 2023
Role: Art Director, Lead
Categories: Branding, Design, Art Direction
,Community Building
Brief ︎ Full scale branding and marketing for anywheelAnywheel is more than just a shared mobility service; they are a vehicle to a seamless social ecosystem where riders can discover more options in life, whether that is a new route to work, a place to explore or a good business to support. Together, they form a community that cares about sustainability, bolsters the local economy and leads healthier lifestyles. They approached Etereo for help to articulate everything it is that they want to do and form a brand strategy from there. We also managed their social media accounts to engage with their community, giving them real-time updates on the latest perks and benefits from Anywheel and showing how they are contributing to environmentalism and other worthy causes. |
Purpose:
Connecting you to the world around you, with every ride.
In our increasingly digitised reality, human beings lead busy, isolated lives and prioritise convenience over spending meaningful time with each other. Besides enjoying bike rides and caring about the planet, the founder of Anywheel wants to revive the connection we once had to nature, people, and ourselves. Through a seamless journey, the result of technological capabilities and an intuitive user experience, these state-of-art bikes connect the rider to their destination, to their surroundings, and to their community, whether they are friends, fellow riders or local businesses that partner with Anywheel. The messages, designs and brand assets we crafted for them communicate that a ride with Anywheel is not just an experience – it is an opportunity: for adventure, for growth, for collaboration, for bonding, and much more. |
In addition to fundamental designs like their logo and corporate colours, we created motifs and stickers as on-brand design elements to decorate their packaging, social media content and other assets. The road motif signifies the literal and social connection given by a bike path, while the stickers share the goals, benefits and key messages of Anywheel in fun, bold statements that will be sure to appeal to the younger crowd. Anyway, who doesn’t love stickers?
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The Perfect Partnership:
Anywheel x Wild Pearl
Keyrole:
Bringing Wild pearl and anywheel together.
Anywheel x Wild Pearl
Keyrole:
Bringing Wild pearl and anywheel together.
Your community is your brand. Your a brand’s positioning, brand image and so much more.
What happens when a brand that is clear and singularly focused on their purpose meets another? A beautiful partnership emerges, and from that, a community of like-minded people that believes in what you do forms. Anywheel, a bike-sharing platform whose goal is to bring people together through connectivity, beyond providing bikes that take riders from Point A to Point B. Wild pearl is a studio and community for the poeple - Djs/music collectives. Actively pushing the local music scene and bringing like minded people together. Very much like anywheel they wanted to push sustainibility, they team up with Ocean Purpose Project for its beach clean-up activities. They also host communal bike rides before anywheel came into the picture. The partnership was seemless. After the introduction. Their monthly bike rides for wild pearl’s Cargo ride sky rocketed, and is still growing and going as we speak.
What happens when a brand that is clear and singularly focused on their purpose meets another? A beautiful partnership emerges, and from that, a community of like-minded people that believes in what you do forms. Anywheel, a bike-sharing platform whose goal is to bring people together through connectivity, beyond providing bikes that take riders from Point A to Point B. Wild pearl is a studio and community for the poeple - Djs/music collectives. Actively pushing the local music scene and bringing like minded people together. Very much like anywheel they wanted to push sustainibility, they team up with Ocean Purpose Project for its beach clean-up activities. They also host communal bike rides before anywheel came into the picture. The partnership was seemless. After the introduction. Their monthly bike rides for wild pearl’s Cargo ride sky rocketed, and is still growing and going as we speak.