Sentosa Discovery Never Ending 

Kult Studio & Gallery
Year: 2022
Role: Senior Designer
Categories: UI Design, Art Direction

Awards: Indigo Award - Gold Winner in Integrated Graphic Design for Graphic Design 

Brief ︎ How can Sentosa successfully enter the NFT space and stand out in a rapidly growing market?

In celebration of its Golden Jubilee, Sentosa is giving away Islanders 1,972 exclusive NFT artworks, each a manifestation of Discovery Neverending.
We commissioned 15 of Singapore and Asia’s finest artists to spend a neverending day exploring this local paradise, unearthing discovery after discovery. These discoveries are what inspired the artists in producing their artworks. Each NFT will be based on an OG artwork, alongside different individual traits for each NFT minted.

Results ︎︎︎
All the 1,972 NFTs were given out within 5 days and the number of Islanders, Sentosa’s Loyalty programme signups, saw an increase of 15% during the 1.5 months campaign duration.