The Art of Play

Brief ︎ Design and rebrand to fit a more current visual representation of the brand’s standing in the industry.

Year: 2021
Role: Designer, Art Director
Categories: Design, Art Direction
Concept Development
Awards: Singapore Good Design
(SG Mark) Award

Established in 2001, Playpoint is an award-winning playground and landscaping consultancy. Founded with the aim of creating atypical and extraordinary designs, Playpoint has since surged ahead of other playground consultancies to lead the pack, boasting of a wide array of whimsical and engaging playgrounds. Playpoint saw the need for a brand system to ensure that nothing is lost in translation.

Drawing inspiration from playground slides and children’s building blocks, I utilized these elements to create the letter ‘P’. The result is a modernised lettermark logo that is representative of the brand.