The Art of Play
Brief ︎ Design and rebrand to fit a more current visual representation of the brand’s standing in the industry.
Freelance
Year: 2021
Role: Designer, Art Director
Categories: Design, Art Direction
Concept Development
Awards: Singapore Good Design
(SG Mark) Award
Established in 2001, Playpoint is an award-winning playground and landscaping consultancy. Founded with the aim of creating atypical and extraordinary designs, Playpoint has since surged ahead of other playground consultancies to lead the pack, boasting of a wide array of whimsical and engaging playgrounds. Playpoint saw the need for a brand system to ensure that nothing is lost in translation.
Drawing inspiration from playground slides and children’s building blocks, I utilized these elements to create the letter ‘P’. The result is a modernised lettermark logo that is representative of the brand.
Drawing inspiration from playground slides and children’s building blocks, I utilized these elements to create the letter ‘P’. The result is a modernised lettermark logo that is representative of the brand.
![](https://freight.cargo.site/t/original/i/da2dcd0ad0b80dbba1045eb29340d8aa217b3972479931fcf5b4800371731454/Stationery-Mockup-Template2.jpg)
![](https://freight.cargo.site/t/original/i/5679d35395b542aa0fcbfc5238239fa7b3c88c062e9e8ee2f1533647790ab0c6/namecard_mock1.jpg)
![](https://freight.cargo.site/t/original/i/36733c2fc7f608be159b7165477251b58a442b31663742b956438336c144186c/ppbook3.jpg)