Neuva Era
Year: 2023
Role: Art Director, Lead
Categories: Branding, Design, Art Direction
Brief ︎ Full scale brandingFounded in 2013, Neuva Era Healthcare is a distributor of premium brands for patients and healthcare professionals in Asia. They work with leading brands and carry internationally renowned, best-in-class aesthetic solutions that are clinically proven and highly sought after by their customers. Focused on regenerative, anti-ageing and niche aesthetic products, they recognise that they attract determined and inspiring individuals who want to make changes to their lives and embrace new possibilities.
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Purpose:
Empowering women at all stages in life.
Born during a new chapter in the founder's life, Neuva Era is an aesthetic solutions provider based in Asia that helps other people put their best face forward as they embark on a new chapter in their own lives.
With this in mind, we envision their look and feel as a fresh, clean slate on which new beginnings can be written.
Sleek, modern and simple, their new logo signifies timelessness which speaks to people's desire for lasting beauty, and therefore will never lose its significance. Their monogram, made to appear in smaller spaces, is compact yet dynamic and versatile, suggesting a future-forward attitude appropriate to the brand's vision. |
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Though they might specialise in regenerative and anti-ageing and niche aesthetic products, Neuva Era does not advocating for resisting change. Instead, they encourage people to see life as a series of exciting stages, not an ageing process to fear and dread.
To reflect their goals, we assigned the following brand colours: soothing shades of grey as their primary palette to evoke calmness and neutrality, and skin tones as their secondary palette to identify the industry they belong to.
